Applying fuzzy balanced scorecard for evaluating the CRM performance
| Year of publication: |
2011
|
|---|---|
| Authors: | Shafia, Mohammad Ali ; Mazdeh, Mohammad Mahdavi ; Vahedi, Mahboobeh ; Pournader, Mehrdokht |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 111.2011, 7 (23.8.), p. 1105-1136
|