Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media formats
Year of publication: |
2008
|
---|---|
Authors: | Lobigs, Frank ; Siegert, Gabriele |
Published in: |
Management and innovation in the media industry. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-109-6. - 2008, p. 37-63
|
Subject: | Immaterialgüterrechte | Intellectual property rights | Innovationswettbewerb | Technology competition | Mediensektor | Media industries | Content Management | Content management |
-
Schaal, Ulrich, (2010)
-
Hess, Thomas, (2003)
-
Media management : leveraging content for profitable growth
Vizjak, Andrej, (2003)
- More ...
-
Powerplay : Sport aus der Perspektive des strategischen TV-Managements
Siegert, Gabriele, (2008)
-
Bits-ness as usual?: Auswirkungen der Digitalisierung auf Medienmarketing und Medienwerbung
Siegert, Gabriele, (1999)
-
Siegert, Gabriele, (2001)
- More ...