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Applying the concepts of simplicity and discipline for creating customers' value in a low contact services company : an exploratory study

Fazli Idris
Year of publication:
2013
Authors: Fazli Idris
Published in:
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 14.2013, 5/6, p. 144-150
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