Applying the hub-and-spoke model to virtual communities : the IBM innovation approach
Maria Cristina Longo, Sonia Caterina Giaccone and Francesco Garraffo
| Year of publication: |
2013
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|---|---|
| Authors: | Longo, Maria Cristina ; Giaccone, Sonia Caterina ; Garraffo, Francesco |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 2, p. 142-158
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| Subject: | IBM Italia SpA | Hub-and-Spoke-Netzwerk | Hub-and-spoke network | Social Web | Social web | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759279