Applying the hub–and–spoke model to virtual communities: the IBM innovation approach
| Year of publication: |
2013
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|---|---|
| Authors: | Longo, Maria Cristina ; Giaccone, Sonia Caterina ; Garraffo, Francesco |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 8.2013, 2 (1.1.), p. 142-158
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