Applying the principles of Ying-Yang to market dynamics : on the duality of cooperation and competition
Lars-Gunnar Mattsson (Stockholm School of Economics, Sweden), Annika Tidström (University of Vaasa, Finland)
| Year of publication: |
September 2015
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|---|---|
| Authors: | Mattsson, Lars-Gunnar ; Tidström, Annika |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 3, p. 347-364
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| Subject: | Business networks | business relationships | competition | cooperation | coopetition | market dynamics | paradoxes | Yin-Yang | Unternehmensnetzwerk | Business network | Wettbewerb | Competition | Unternehmenskooperation | Inter-firm cooperation | Theorie | Theory | Koopetition | Coopetition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593114564903 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011492804