Applying the theory of reasoned action to the analysis of an individual’s polychronicity

The analysis of polychronicity at the cultural level is compared with the analysis of polychronicity at the level of the individual member of the culture. We suggest that a more detailed analysis of an individual’s polychronicity is appropriate, including the individual’s beliefs, attitudes, and behaviors. We identify the theory of reasoned action as a useful framework for studying an individual’s polychronicity. Examples are provided in which the theory of reasoned action is used to address questions about an individual’s polychronicity, along with the description of the relationships among the components of individual‐level polychronicity suggested by the theory.