Applying theory of branding synergy on customer experience and spatial design : a case study

Erica Liu

Year of publication:	2013
Authors:	Liu, Erica
Published in:	Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 157-165
Subject:	The LEGO Group \| Pantone, Inc. <Carlstadt, NJ> \| Lackindustrie \| Paint industry \| Spielwarenbranche \| Toy industry \| Markenführung \| Brand management \| Wissenstransfer \| Knowledge transfer

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