Approaching the Asian Elephant : understanding business-to-business relationships in India
Year of publication: |
2011
|
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Authors: | Cortes, Angelica C. ; Chapa, Sindy ; Dania, Akash |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 10.2011, 4, p. 73-82
|
Subject: | Indien | India | Asien | Asia | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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