Appropriate use of cumulative abnormal returns in event studies
Lisa Schöler and Bernd Skiera
| Year of publication: |
2013
|
|---|---|
| Authors: | Schöler, Lisa ; Skiera, Bernd |
| Published in: |
Marketing : value creation or value destruction?. - Hamburg : Kovač, ISBN 3-8300-6812-3. - 2013
|
| Subject: | Ereignisstudie | Event study | Kapitaleinkommen | Capital income | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect |
| Extent: | S. 175 - 193 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Working paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675539