Appropriate use of single-item measures is here to stay

Lars Bergkvist

Year of publication:	2015
Authors:	Bergkvist, Lars
Published in:	Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 245-255
Subject:	Single-item measures \| Multiple-item measures \| Psychometrics \| Reliability \| Validity \| Messung \| Measurement \| Performance-Messung \| Performance measurement

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