Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice
| Year of publication: |
2005
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|---|---|
| Authors: | Robertshaw, Gary S. ; Marr, Norman E. |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 7.2005-06, 1, p. 18-35
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