Are consumers getting what they REALLY want? Initial Findings from a Major Survey of Consumer Satisfaction with their Local Selection of Grocery Stores

This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences Research Council jointly funded the study, through their initiative in the form of the Advanced Institute of Management Research (AIM). The central question we set out to address in the study is the extent to which consumers are satisfied with their local selection of grocery stores. The field research was carried out in March and April 2007 and the initial findings presented at an open Workshop held at the MIC ConferencethCentre in London on Friday 15 June 2007, which was attended by a cross-section of representatives of policy-makers, planners, retailers, consumer groups and academics...