Are Consumers Indeed Misled? Congruency in Consumers' Attitudes towards Wine Labeling Information versus Revealed Preferences from a Choice Experiment
Year of publication: |
2010-07-26
|
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Authors: | Mueller, Simone C. ; Umberger, Wendy J. |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Subject: | discrete choice experiment vs. attitude measurement | food labeling | willingness to pay | consumers | wine | Agricultural and Food Policy | Consumer/Household Economics | Demand and Price Analysis | Food Consumption/Nutrition/Food Safety | Marketing |
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