Are consumers international? : a study of CSR, cross-border shopping, commitment and purchase intent among online consumers
Year of publication: |
2019
|
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Authors: | Anastasiadou, Eleni ; Lindh, Cecilia ; Vasse, Thibault |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 4, p. 239-254
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Subject: | buy foreign | commitment | CSR | e-commerce | online environment | purchase intent | Corporate Social Responsibility | Corporate social responsibility | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision | Social Web | Social web |
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