Rationality versus emotionality among online shoppers : the mediating role of experts as enhancing influencer effect on purchasing intent
Cecilia Lindh, Nadezhda Lisichkova
| Year of publication: |
2017
|
|---|---|
| Authors: | Lindh, Cecilia ; Lisichkova, Nadezhda |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 4, p. 333-351
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| Subject: | Purchase intent | Influencers | Experts | online environment | LISREL | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Emotion | Experten | Kaufentscheidung | Purchase decision | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539217X15144729108135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859887