Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Hengyuan Zhu; Qing Wang; Ligang Yan; Guisheng Wu
| Year of publication: |
2009
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|---|---|
| Authors: | Zhu, Hengyuan ; Wang, Qing ; Yan, Ligang ; Wu, Guisheng |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 3/4, p. 295-314
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| Subject: | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mobiltelefon | Mobile phone | Faktorenanalyse | Factor analysis | Logit-Modell | Logit model | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838534