Are Joint Ventures with Local Firms an Efficient Way to Enter a Culturally Distant Market? The Case of Japanese Entry into the United States
Year of publication: |
2002-08
|
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Authors: | Hennart, Jean-Francois ; Roehl, Thomas ; Hagen, James M. |
Institutions: | Charles H. Dyson School of Applied Economics and Management, Cornell University |
Subject: | Joint venture | Foreign market entry | Japan | Transaction costs | Marketing |
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