Are key marketing topics adequately covered in strategic management?
Year of publication: |
August-October 2017
|
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Authors: | David, Meredith E. ; David, Fred R. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 5/6, p. 405-417
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Subject: | strategic management | strategic planning | strategy course | capstone business course | business policy | marketing concepts | Unternehmenspolitik | Corporate policy | Strategisches Management | Strategic management | Strategie | Strategy |
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