Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Haeran Jae; Devon S. DelVecchio; Terry L. Childers
| Year of publication: |
2011
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|---|---|
| Authors: | Jae, Haeran ; DelVecchio, Devon S. ; Childers, Terry L. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 312-323
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| Subject: | Konsumentenverhalten | Consumer behaviour | Bildungsniveau | Educational achievement | Analphabetismus | Illiteracy | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259702