Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Swati Verma, Abhijit Guha, Abhijit Biswas, Dhruv Grewal
| Year of publication: |
2019
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|---|---|
| Authors: | Verma, Swati ; Guha, Abhijit ; Biswas, Abhijit ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 3, p. 99-108
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| Subject: | Low price guarantees | Price guarantees | Price match guarantees | Regulatory focus | Signaling | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Garantie | Warranty | Niedrigpreisstrategie | Low-cost strategy | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130013