Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Year of publication: |
2012
|
---|---|
Authors: | Choi, Hojoon ; Paek, Hye-jin ; King, Karen Whitehill |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 2, p. 421-443
|
Subject: | Werbung | Advertising | Ernährungsindustrie | Food industry | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Ernährung | Nutrition | Körpergewicht | Body weight | USA | United States |
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