Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
| Year of publication: |
2004
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| Authors: | Mizik, Natalie ; Jacobson, Robert |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 50.2004, 12, p. 1704-1715
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