Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Liyuan Wei; Junji Xiao
| Year of publication: |
2015
|
|---|---|
| Authors: | Wei, Liyuan ; Xiao, Junji |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 1, p. 99-114
|
| Subject: | Sales promotion | Cross-category purchases | Frequency reward programs | Shopping behavior | Elasticity | Rate of substitution | Verkaufsförderung | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490140