Are Really New Product Development Projects Harder to Shut Down?
| Year of publication: |
1998
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|---|---|
| Authors: | Schmidt, Jeffrey B. ; Calantone, Roger J. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 15.1998, 2, p. 111-123
|