Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
George R. Milne and Shalini Bahl
| Year of publication: |
2010
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|---|---|
| Authors: | Milne, George R. ; Bahl, Shalini |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 1, p. 138-149
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| Subject: | Online-Handel | Online retailing | Datenschutz | Data protection | Erwartungsbildung | Expectation formation | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979344