Are we there yet? : analyzing progress in the conversion funnel using the diversity of searched products
Anat Goldstein, Gal Oestreicher-Singer, Ohad Barzilay, and Inbal Yahav
| Year of publication: |
2022
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|---|---|
| Authors: | Goldstein, Anat ; Oestreicher-Singer, Gal ; Barzilay, Ohad ; Yahav, Inbal |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 46.2022, 4, p. 2015-2054
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| Subject: | Conversion funnel | hidden Markov model | HMM | engagement | search diversity | online marketing | consumer research | tourism | online booking | e-commerce | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Markov-Kette | Markov chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/15524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013556577