Are you looking for something specific or just looking around? : adaptive selling on the basis of customer shopping goals in retail sales
Yenee Kim, Richard G. McFarland
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Yenee ; McFarland, Richard G. |
| Subject: | Adaptive selling | B2C | Brick-and-mortar retailing | Customer shopping goals | Information processing theory | Sales influence tactics (SITs) | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01015-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192962