Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Esther Franklin
| Year of publication: |
2014
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|---|---|
| Authors: | Franklin, Esther |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 259-262
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| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Schwarze Menschen | Black people | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419831