Are you traveling alone or with your device? The impact of connected mobile device usage on the travel experience

Purpose: The purpose of this study is to explore how tourists use connected mobile devices such as smartphones to manage their tourist experience. Design/methodology/approach: A multi-method, cross-sectional approach was used consisting of questionnaires about tourists self-reported use of connected mobile devices and recorded observations of tourists' interaction with their devices. Findings: Respondents who reported a more intense use of their connected mobile devices also reported a heightened tourist experience. Specifically, high users reported more intense emotions and expressed the belief that using their device improved the quality of their vacation. More extensive use of connected mobile devices was also linked to the perception that waits for attractions and restaurants were shorter. Research limitations/implications: While the data and methods employed do not allow for testing of causality, the field research approach provides the benefit of high ecological validity, complementing previous studies on this topic. Practical implications: Commercial service providers should explore ways to stimulate the use of devices, for instance by offering information about the attraction, or by providing an attractive setting for tourists taking photos. This contributes to shorter time perception and improved visitor evaluations. Originality/value: Tourists' use of connected mobile devices to manage their tourist experience varies in terms of quality and intensity. Findings show that travelers know how to use their smartphones in a way that best suit their information and social needs.