Are you up for fair-trade products? : vertical dimension as a metaphorical representation of virtuous consumption
Frédéric Basso, Julien Bouillé, Julien Troiville
| Year of publication: |
2021
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|---|---|
| Authors: | Basso, Frédéric ; Bouillé, Julien ; Troiville, Julien |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 508-518
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| Subject: | Fair trade | Ethical consumption | Conceptual metaphor | Verticality | Altruistic behavior | Fairer Handel | Konsumentenverhalten | Consumer behaviour | Vertikale Integration | Vertical integration | Altruismus | Altruism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647937