Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
by Nicola E. Stokburger-Sauer and Verena Hofmann
| Year of publication: |
2017
|
|---|---|
| Authors: | Stokburger-Sauer, Nicola ; Hofmann, Verena |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 1, p. 3-14
|
| Subject: | Art Sponsorship Effectiveness | Corporate Image | Corporate Reputation | Corporate Trust | Enduring Involvement | Situational Involvement | Sponsoring | Sponsorship | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Kunst | Arts | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780835