Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Simone Krouwer and Karolien Poels
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Krouwer, Simone ; Poels, Karolien |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 17-30
|
| Subject: | Website | Social Web | Social web | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688264