ARTICLES - A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products - A manufacturer of heating and cooling systems for large buildings has used a marketing-decision-support system for over 25 years to plan its introduction of new products.
Year of publication: |
2001
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Authors: | Gensch, Dennis |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S166
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