Articles - Marketing-Practice Management - BE A GO-TO PERSON - Find out what it takes to market to a special industry before you start. Having a great deal of knowledge and experience in a niche is helpful, but being an industry champion -- The one person everyone goes to for help and information -- Really brings in the business
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|Authors:||Falony, Brian M.|
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 186.1998, 4, p. 63-70
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