Articles - The Development and Consequences of Trust in Student Project Groups
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|Authors:||Huff, Lenard C. ; Cooper, Joanne ; Jones, Wayne|
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 24.2002, 1, p. 24-34
A Model of Managerial Response to Sales Promotions: A Four-Country Analysis - A model based on Ajzen's Theory of Planned Behavior is developed explaining marketing managers' attitudes toward and use of consumer sales promotions. Differences in the model are predicted based on type of sales promotion and marketing environment. Hypotheses are tested for both coupons (a price-oriented sales ...
Huff, Lenard C., (2000)
Huff, Lenard C., (1994)
Huff, Lenard C., (2008)
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