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Artificial intelligence focus and firm performance

Sagarika Mishra, Michael T. Ewing, Holly B. Cooper
Year of publication:
2022
Authors: Mishra, Sagarika ; Ewing, Michael ; Cooper, Holly B.
Subject: Artificial intelligence | Firm efficiency | Firm performance | Marketing metrics | Unternehmenserfolg | Künstliche Intelligenz | Marketing | Technische Effizienz | Technical efficiency | Performance-Messung | Performance measurement
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