Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Joanne Yu, Astrid Dickinger, Kevin Kam Fung So, Roman Egger
| Year of publication: |
2024
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|---|---|
| Authors: | Yu, Joanne ; Dickinger, Astrid ; So, Kevin Kam Fung ; Egger, Roman |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103560, p. 1-10
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| Subject: | Computer-generated imagery | Facial action unit | Social media | Social Web | Social web | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Influencer | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103560 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460786