Artificial intelligence in marketing : a meta-analytic review
Pooja Mehta, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Anubha Anubha, Raiswa Saha, Komal Dhanda
| Year of publication: |
2022
|
|---|---|
| Authors: | Mehta, Pooja ; Jebarajakirthy, Charles ; Maseeh, Haroon Iqbal ; Anubha, Anubha ; Saha, Raiswa ; Dhanda, Komal |
| Subject: | artificial intelligence | meta-analysis | theory of reasoned action | unified theory of acceptance and use of technology 2 | Künstliche Intelligenz | Artificial intelligence | Meta-Analyse | Meta-analysis | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21716 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465139