Artificial intelligence in marketing : a systematic literature review
Srikrishna Chintalapati and Shivendra Kumar Pandey
| Year of publication: |
2022
|
|---|---|
| Authors: | Chintalapati, Srikrishna ; Pandey, Shivendra Kumar |
| Subject: | artificial intelligence | consumer behavior | content marketing | experiential marketing | integrated digital marketing | market research | marketing operations | Künstliche Intelligenz | Artificial intelligence | Marketing | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853211018428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794296