Artificial Neural Networks and Market Segmentation: An application to a Foreign Market
| Year of publication: |
2003
|
|---|---|
| Authors: | Lin, Chinho ; Yeh, Jong-Mau ; Wu, Bob ; Kreng, V.B. ; Lai, Meng Chun |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 28.2003, 3, p. 145-164
|