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The impact of storytelling in creating firm and customer connections in online environments
Kemp, Elyria, (2021)
The emotional side of organizational decision-making : examining the influence of messaging in fostering positive outcomes for the brand
Kemp, Elyria, (2020)
Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A., (2020)