Arts Plan: Implementation, Evolution, and Usage
Year of publication: |
1986
|
---|---|
Authors: | Weinberg, Charles B. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 5.1986, 2, p. 143-158
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing planning | nonprofit organization | implementation | forecasting | bootstrapping |
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