As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?
David L. Alexander, John G. Lynch, and Qing Wang
| Year of publication: |
2008
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|---|---|
| Authors: | Alexander, David L. ; Lynch, John G. ; Wang, Qing |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 307-319
|
| Subject: | Innovation | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003724272