As worlds collide: The role of marketing management in customer-to-customer interactions
Year of publication: |
2015
|
---|---|
Authors: | Ekpo, Akon E. ; Riley, Breagin K. ; Thomas, Kevin D. ; Yvaire, Zachary ; Gerri, Henderson ; Rosa, Geraldine ; Muñoz, Isaac I. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 1, p. 119-126
|
Publisher: |
Elsevier |
Subject: | Customer-to-Customer Interaction | Relationship management | Introspection | Netnography | Consumer culture |
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