Asian Business - Japan: Lexus Comes Home - Lagging in the luxury market in Japan, Toyota is rolling out the marque to wrest share from the likes of Mercedes-Benz, BMW, and Audi. But can it rival the cachet of the Germans?
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2005 (11.07.), p. 30-31