Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior
| Year of publication: |
2003
|
|---|---|
| Authors: | Desmet, Pierre ; Feinberg, Fred M. |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 24.2003, 3, p. 349-376
|
| Publisher: |
Elsevier |