Ask for reviews at the right time : evidence from two field experiments
Miyeon Jung, Sunghan Ryu, Sang Pil Han, and Daegon Cho
| Year of publication: |
2023
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|---|---|
| Authors: | Jung, Miyeon ; Ryu, Sunghan ; Han, Sang Pil ; Cho, Daegon |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 4, p. 528-549
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| Subject: | memory recall | online reviews | psychological reactance | randomized field experiment | review reminder timing | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221143329 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325376