Ask or infer? Strategic implications of alternative learning approaches in customization
| Year of publication: |
2009
|
|---|---|
| Authors: | Fay, Scott ; Mitra, Deb ; Wang, Qiong |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 2, p. 136-152
|