ASSESSING ADVERTISING IN A HIERARCHICAL DECISION MODEL
| Year of publication: |
2013
|
|---|---|
| Authors: | Park, Sangwon ; Nicolau, Juan L. ; Fesenmaier, Daniel R. |
| Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 4491233. - Vol. 40.2013, p. 260-282
|